The ones who went quiet, asked something only you could ask.
A dormant lead is not someone who said no. They are someone whose life moved on and whose last message from you was generic enough to ignore.
What “going quiet” usually means
Three things, in roughly this order of frequency:
- They bought. From somebody else, usually, and often from whoever texted them something specific at the right moment.
- They paused. A job, a baby, a mortgage rate, a parent. They are coming back, and they do not know when.
- They were never real. A form filled in at 11pm out of curiosity.
The only way to tell which is which is to ask, and the only version of asking that gets answered is the one that proves you remember them.
The opener is the whole game
“Just checking in, still looking?” asks the recipient to do all the work. “Still after the Champlain school district?” does not: it is answerable in three words, and it demonstrates in one line that this is not a blast.
Lewis quotes rather than paraphrases, and that is deliberate. A paraphrase of a two-year-old note is where an invented detail creeps in, and an invented detail is worse than a generic message: it tells them you are guessing.
What happens after they answer
The reply is read for the things that matter: budget, timeline, area. A bare figure counts as a budget on the turn a budget was asked for: “2k”, “2 thousand dollars”, or a message that is nothing but an amount, because insisting on the word “budget” next to the number is how a ladder dies while the person on the other end types “i just gave it to you”.
It also hears the half a form cannot hold. “Too dark” is a wish for bright. “More modern” is a preference that reorders what is already in range and is never quoted back at somebody as a fact about a home.
When it stops
Two replies and two of budget / timeline / area confirmed by the lead, by default. Or immediately, the moment somebody asks to see a place, which is a deterministic rule rather than a threshold, because that is the clearest signal in the business and nothing should be able to swallow it.
Other lists this gets pointed at
- Database reactivationThe four hundred names you already paid for, worked over text.
- SMS lead qualificationBudget, timeline and area, in the lead’s own words.
- Zillow and portal leadsA cold portal lead is a note and a number. That is enough.
- Open house follow-upA sign-in sheet is a dormant list with a date on it.
- Buyer lead qualificationWhat a licence has to answer, and what it does not.