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For agents

You are better at this than Lewis. You are also not going to do it.

That is the honest pitch. Nobody working a real book is short of skill at follow-up; they are short of the ninety evenings it would take. Lewis does the ninety evenings and asks you for the four minutes only a licence can spend.

Who this is for

An agent with a CRM full of people who were real once. Buyer leads from a portal, a sign-in sheet from an open house, referrals that went quiet, somebody who was pre-approved in a spring that has since passed. Four hundred names, of whom maybe three are ready this month, and no way to know which three without asking four hundred questions.

If you have an inside sales agent, a full-time assistant, or a genuinely current pipeline, Lewis is solving a problem you have already solved. It is for the list nobody has opened since it was imported.

What you actually do, day to day

You read texts and you say yes. That is most of it.

  • A draft arrives with the lead’s name and the note it was written from. You send it, edit it, skip it, or type your own words and Lewis sends yours.
  • Replies come back read. Budget, timeline and area are pulled out as the lead says them, not inferred.
  • When somebody is worth a call, the thread comes to you with the reason attached, usually because they asked to see a place, which is never gated behind any threshold.
  • Once a week you will tell it to leave somebody alone, and it will, permanently.

What you will not have to do

  • Write “just checking in” ever again.
  • Remember which of the four hundred you already texted. It is on the event log.
  • Wonder what it is costing. The cost meter is per conversation, in real time.
  • Worry about a fair-housing line getting through because you were tired. It cannot reach your queue at all.

Where it stops, on purpose

Lewis does not list, does not negotiate, does not price a home, and does not know what any property is. There is no MLS behind it: it cannot tell somebody the square footage, the taxes or whether a place is still available, and any sentence that tries is refused on the way out.

It also will not make a commitment on your behalf. Every date, time and dollar figure is a hold, waiting on you, because those are the things a licence is for.

A normal week

Four minutes on Monday, four on Thursday.

Morning

The briefing

What moved overnight and who is worth texting first today. One screen, before nine.

In between

A queue of yeses

Drafts arrive with the note they came from. Most are one tap. Some you rewrite. A few you skip.

When it matters

A thread, handed over

Somebody asked for Saturday. The conversation comes to you with the sentence that made it warm.

The lists this gets pointed at

Same loop, different pile of names.

Your book is already full of people who meant it.

Point Lewis at the export and he works it over text, every draft still waiting on your yes.